TwitterChat Grows Local Business

A great way to gain visibility and authority in your field, your business, and even your locale is to host a TwitterChat. This week’s Social Media Examiner recommends that you choose a topic that resonates with your customer base. Take a look at how effectively Whole Foods hosts a chat about, of course, food! Your restaurant, school, or shop can lead the way in the community when you plan...
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Optimize Social Media Images

A picture is worth…35%! Optimize social media images — they are paramount! This up to date Cheat Sheet, assembled by Constant Contact, is very handy for the ideal dimensions for everything graphic you might add on Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, and YouTube. Twitter reports that Tweets that contain images receive a whopping 35% more engagement than those...
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The Ideal Tweet, Post, or Headline

Scratching your head about how long your Facebook post, tweet, YouTube video, blog post, headline, or e-mail subject line should be? Here’s an infographic breakdown, created by the people at ShortStack, that’s a great guide: Headline: 6-8 words, 55 characters Blog post: 1500-1600 words Email subject line: >50 characters Facebook post: 100-140 characters Google+ headline: 60...
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Social Media Works: Little Guys Make a Big Impact

Social Media Marketing is not the first to enable little guys to look big. In olden days, I worked for (and eventually launched) computer magazines, back when laptop computers could crush your lap. In that highly competitive world of computer magazines, like PC Magazine, PC World, and my Mobile Office, we attended every major trade show. No show was more important than Comdex, which brought up...
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New York Times Tests a New Twitter Feature ~ Content Marketers Win

If Content Marketing is King, speedy Tweeting of content is Czar. The New York Times (@nytimes) is testing a new feature that highlights quotes and sentences within a story, and in one click turns those sentences into Tweets. The New York Times experienced over an 1100% increase (yes, that is correct) in how frequently their story was tweeted with the use of this tool. Imagine if you could...
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