Pinterest: The Long Tail of a Pin

Pin, Post, or Tweet? What’s worth your time? Fascinating. The half-life of a Pinterest pin is 1000 times longer than your tweet or FB post. How do we know? An interview between VentureBeat and Piqora reveals that there are similarities between Google and Pinterest: “In the world of Google, 70 percent of searches are long-tail, composed of four or more words,” Verma says. “Our hypothesis is...
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Health & Wellness Business

If you’re in the Health & Wellness or Beauty and Cosmetics field, your business is all about the feeling that you bring to your customers and clients. Central Coast Lavender  A grower and distiller of organic  lavender in Paso Robles, and the spearhead behind the Central Coast Lavender Association, producing and selling high end essential oils and pampering skincare products. In the...
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Buzz is Best!

Zinfandel Advocates & Producers (ZAP) Engaged by ZAP to create, grow and expand the influence of THE Zinfandel Organization to both wine producers and fans and advocates. Helped make the 21st annual Zinfandel Festival in San Francisco the most successful ever! Grew Twitter following from 76 to over 6,700 in 12 months. Built highly successful outreach on Facebook, and introduced the ZAP blog,...
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Social Marketing on the playground

Social Marketers need to play nice. Get along with others. Back in the days of traditional marketing, marketers understood that all your marketing has to work together. Integrating social marketing into the mix, the same rules apply.
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Scott Harvey Wines

Now an integral part of their Online and Social Marketing.    We handle website development, e-mail marketing, online PR that ranks on page 1 of Google, Bing, and Yahoo, blog development and integration. We maximize and integrate social marketing into relationships with distributors, wine bars, and wine merchants. In one year, we have grown Scott Harvey Wines’ Facebook to over 5,300...
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