Pinterest: The Long Tail of a Pin

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Pin, Post, or Tweet? What’s worth your time?

Fascinating. The half-life of a Pinterest pin is 1000 times longer than your tweet or FB post.Long tail Pinterest How do we know? An interview between VentureBeat and Piqora reveals that there are similarities between Google and Pinterest: “In the world of Google, 70 percent of searches are long-tail, composed of
four or more words,” Verma says. “Our hypothesis is that the same thing is happening on Pinterest …
searching and Pinterest categories resurface the old pins.”

That’s right. Tweets are measured in minutes. FB posts evaporate from your Newsfeed in just a couple of
hours. But Pins live on for 30 days or more.



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